The Jaguar brand was founded in 1938 by Swiss watchmaker Peter Haas, who was inspired to create the first collections by the image of an elegant and powerful member of the feline family – the jaguar. Peter Haas aimed to create collections that reflected the striking natural qualities of this animal – its grace, wild external beauty, behind which lies the power and strength of a large predator.
In 1989, the Festina Group acquired the ownership rights to the Jaguar brand and energetically developed it over the years, creating prestigious watch collections with unique characteristics. Drawing on its experience in various global markets, the company introduced several commercially successful watch collections, following its strategy of continuous development of new ideas, meticulous attention to aesthetic details, and the incorporation of the latest technological innovations.
The philosophy of Jaguar: thoughtful and expressive design that has given the brand its distinctive vibrant character and noble style.
• Swiss watches with in-house manufacturing
• High brand recognition
• Competitive pricing – “affordable luxury”
• Premium gift packaging
• International service support and sales network through Festina Group’s distribution and service centers
The high quality of Jaguar watches is guaranteed by Swiss precision craftsmanship, reliable mechanisms, and design solutions in both modern and classic styles.
international bestseller; the DIVER and COUPLE DIVER, professional swimming watches with 20 ATM water resistance; and the extensive WOMAN collection, featuring many exquisite women’s models. The AKAMAR collection has also won a place in the hearts of customers – versatile Swiss watches with classic designs at the most attractive prices.
The promising new releases for 2024 include the DIPLOMATIC and ROND CARRE families – a vivid embodiment of the modern “sport-chic” concept. Those who love progressive technologies and lead an active lifestyle will appreciate the models from the new CERAMIC line – vibrant chronographs on rubber straps and bracelets, or models with a dual-time function for those who frequently change cities and countries. All of them are equipped with a scratch-resistant ceramic bezel.
JAGUAR also proudly presents its CONNECTED hybrid watches for men and women. The highlight of this collection is the ability to stay connected, control smartphone functions, and track activity while maintaining the appearance of a classic analog watch without digital displays. The striking design and superior materials used in the production are all embodied in the JAGUAR CONNECTED hybrid watch collection.
Today, more than 70 years later, Festina Group continues to develop the Jaguar brand, breathing new life into it and annually expanding the watch assortment with new successful collections.
The main price range of the collection is from 134 550 AMD to 1 305 000 AMD.
